In June 2023, a false news was posted online, claiming that Sweden officially recognized sex as a sport and held Europe's first sex competition. The news quickly spread across major news media and social platforms, attracting everyone's attention, but in fact it was a farce.
The report "Sweden hosts first sex contest" claims that contestants from all over the world will gather in Sweden for the event.
Initial reports of the fake contest appeared in several news outlets, including Spain's Marca, Greece's Greek City Times, Canada's The Beacon Herald, and others. These reports not only indicate the holding of the competition, but even list the names of the contestants who will represent each country.
"It is expected that 20 people from different countries will participate in the competition. The judges will score the contestants on a scale of five to ten, and there will also be audience votes."
In addition, media outlets such as Times of India reported on the alleged rules of the competition, claiming that the Kama Sutra would be a boost for the contestants. Although these reports have sparked a lot of curiosity and discussion, in fact, none of them have any real basis and are just unfounded fictional stories.
As the fake news spread, reactions ranged from skepticism to curiosity. Some users expressed disapproval of the report, while others expressed interest in the news.
At the same time, a hacker group from Bangladesh, "Mysterious Team Bangladesh", released a cyber attack plan called Operation OpSweden, inviting other hacker collectives and threat actors to join this fictional sex competition.
After this fake news went viral, many well-known fact-checking organizations investigated it and confirmed that the report was false. Many media outlets such as Reuters, Snopes, and Mashable have published articles refuting the news and exposing its untruthfulness.
According to a report in January 2023, the Swedish newspaper Gothenburg Post pointed out that a person named Dragan Bratic attempted to include sexual behavior in the scope of sports and submitted an application to the Swedish Sports Federation, but was rejected. "We have other things to do," the federation said.
The Swedish Sports Federation stressed that the application was not accepted and said that Sweden has not declared sex a sport.
Despite this, the unregistered organisation founded by Bratic, the Swedish Sex Federation, has announced plans to go ahead with the sex competition and claims it will fund the entire European Championships on its own. Anna Setzman, a representative of the Swedish Sports Federation, stressed that there was no connection or support for the sexual organization.
After learning that the news was fictitious, some media have deleted their initial reports, but some websites, such as The Times of India and India Today, still retain these reports, and some have never even commented on them. Its errors are corrected.
Following various fact-checked reports, the Swedish Sports Federation issued a warning, expressing concern about the spread of such false information, pointing out that this information not only damages the reputation of Swedish sports, but also affects Sweden's image. Faced with this absurd phenomenon, we should reflect on how to distinguish the credibility of online information?