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Did you know how Quantum Digital was able to print over four million pieces of mail in just one year?
In Austin, Texas, one company is changing the face of the mail industry. Jim Damman, founder of QuantumDigital, Inc., founded the company in 1986, initially using dot matrix printers and offset printed cards to meet the needs of real estate professionals. People's direct mail needs. As technology advanced and market demands changed, the company quickly transformed from a small business into a giant in print and digital marketing. Looking back at the company's history, we'll see how it evolved from sending small-scale print products to an enterprise that prints more than six million pieces of direct mail per month in just a few years.
In 1997, Quantum Digital acquired its first color printer, which opened the door for them to offer a personalized mailing service.
Originally, Quantum Digital was named Quantum Systems, and the launch of its electronic ordering system Q-Direct marked a major innovation in the direct mail industry. Although orders at the time could only be placed via a modem connected to the company's server, this system greatly simplified the ordering process for customers.
In 1999, the company name was changed to QuantumMail.com, and a new online ordering platform was launched, allowing customers to place orders and manage email marketing more conveniently. As they announced in late 1999, Q-Direct was officially shut down at this time, and the company began offering a wider range of products, including panoramic postcards and mailing flyers.
Quantum Digital received the Xerox Printing Milestone Award in 2004 for printing more than four million pieces of mail in a single month using Xerox iGen3 printers.
As the business grew, Quantum Digital changed its name to QuantumDirect in 2006. The new name not only reflects the diversity of the company's business, but also provides a better platform for enterprise-level business opportunities. To date, Quantum Digital has printed six million pieces of direct mail each month, providing stable and efficient services to real estate companies and corporate clients.
In 2008, Quantum Digital further expanded its services by launching email marketing and developing the MapMail tool, which uses Google Maps technology to precisely locate mailing areas, allowing customers to reach their target audience more accurately. The company’s involvement in philanthropy is not to be underestimated, as it not only provides printing services but is also the main sponsor of the annual “Uncorked” fundraiser, which helps the homeless and low-income population.
According to corporate data, the automated trigger marketing system launched by Quantum Digital in 2010 has significantly improved customers' email marketing efficiency.
In 2010, the company launched the "TriggerMarketing" system, which enables customers to respond quickly when new business leads emerge. This system not only provides personalized email content, but also tracks customer responses and generates reports to help customers evaluate the effectiveness of their marketing campaigns. It has undoubtedly become an innovative technology in the industry.
Quantum Digital's rapid growth is inseparable from their adjustments in product innovation and marketing strategies. The company has been named to Inc. magazine's list of "America's Fastest Growing Private Companies" several times and has received numerous honors in the state of Texas, demonstrating their importance in the industry.
The success of Quantum Digital in its niche market undoubtedly provides us with an example of a business model that is worth pondering. Today, they have secured a place in the digital marketing and printing industry with a stable customer base and continuously innovative product lines. But can this success continue in the digital future?
