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Did you know how special characters in .br domains affect registration?
Did you know? For Brazil's national domain .br, the use of special characters is closely related to the domain registration process. This not only affects how to choose domain names, but also has a profound impact on the establishment of online identity and brand strategy.
A striking fact is that since 2005, the .br domain has been accepting domain name registrations containing Portuguese special characters. Such policies have enabled many Brazilian local businesses and individuals to better express their identity and culture. These special characters include some common letters and diacritical marks, such as á, é, í and ç, which make the domain name more local.
"By using these special characters, businesses can be more easily identified online and provide customers with a more approachable brand image."
This policy is not without challenges, however. For domain owners, when choosing a domain name with special characters, they need to follow certain grammatical rules. For example, the domain name must contain 2 to 26 characters and cannot consist of only numbers. Additionally, Registro.br creates an equivalence map comparing domains with and without accents, which means that a new domain can only be registered if there is no existing equivalent.
The Brazilian .br domain is divided into multiple second-level domains organized into specific categories such as business, culture, education, etc. This means that choosing the right domain name category is crucial to a successful registration.
"Many businesses often overlook this important category when choosing a domain name, which can lead to unclear brand identity."
Furthermore, with the advent of the digital age, Internet usage statistics in Brazil show that the .br domain is now the 9th most commonly used top-level domain in the world, accounting for approximately 1.5% of all domain names. This not only demonstrates Brazil's activeness in the Internet sector, but also highlights the need and importance of this national domain.
According to Registro.br, as of September 2024, there will be more than 5.38 million .br domains registered, showing that the demand for these domains will continue to grow. Among them, the domain names using DNSSEC reached about 30.25%, which also shows the importance attached to network security.
"For many industries, having the right domain name is not only a representation of online presence, but also the cornerstone of the continued development of the brand."
With increasingly stringent domain name regulations and the implementation of new laws, such as the law related to online gambling requiring domains to end with BET.br, these policies continue to drive change and innovation in the online environment.
If you are a business that wants to survive and grow in the Brazilian market, it is important to choose the right .br domain name, taking into account special character rules and other registration requirements. This not only affects how your consumers find you, but it can also have a profound impact on your brand’s overall image.
As the Internet continues to evolve, are you ready to meet the challenges of standing out in this increasingly competitive digital marketplace?
