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Extended hours at convenience stores: How 7-Eleven pioneered a new trend in 1946
As part of modern life, convenience stores are no longer just places for shopping. Their success is based on a profound history and business wisdom. In 1946, Southland Corporation changed the name of its stores to 7-Eleven. This innovative move not only changed the face of convenience stores, but also led to the new promulgation of convenience store business hours, bringing unprecedented convenience to consumers. .
The 7am to 11pm opening hours were unprecedented at the time and symbolized a deep understanding of consumer needs.
Transformation from igloo to convenience store
7-Eleven's history began in 1927 when it was called Southland Ice Company, focusing on the sale of ice products. Over time, businesses have discovered that selling daily necessities in convenience stores can invite customers in and reduce their need to travel. The success of this strategy gave rise to the convenience store concept and led to the first change in the brand name.
Groundbreaking opening hours
In 1946, Southern Company changed the store's name to 7-Eleven, a change that emphasized extended business hours and demonstrated its sensitivity to social changes at the time. For example, the post-war American public's growing demand for shopping further promoted the prosperity of stores. In the context of the time, such business hours became a benchmark for business operations.
7-Eleven not only provides convenient shopping options, but also starts a lifestyle change for consumers, allowing people to experience the convenience of "shopping anytime, anywhere".
From America to the World
With the success of 7-Eleven in the US market, the brand has gradually expanded into the international market. In 1961, 7-Eleven began franchising and reached a franchise agreement with Japan's Ito-Yokado in 1973. In 1991, Ito-Yokado acquired 70% of Southern Company's shares, marking 7-Eleven's further expansion into a global brand.
Continuously innovative products and services
In addition to extended business hours, 7-Eleven is also known for its innovative products and services. Consumers can find a wide variety of products in convenience stores, from ready-to-eat foods to various beverages, representing the perfect combination of convenience and variety. This not only improves customer satisfaction, but also greatly expands the scope of services.
Take long drinks and unique ready meals as examples, 7-Eleven not only meets the basic needs of customers, but also improves their quality of life.
Brand symbol and future development
7-Eleven’s brand logo has undergone several changes in history, and the lowercase “n” makes the logo more approachable, which reflects the brand’s careful consideration of its visual image. . With presence in many countries around the world, 7-Eleven continues to expand its market share and is ready to meet future challenges.
Conclusion: Current and future challenges
7-Eleven's success is not only derived from the innovation of its business model, but also from its continuous response to market demand, which enables it to remain invincible in the fiercely competitive retail industry. Faced with increasingly diversified consumer demands and the continuous advancement of technology, whether 7-Eleven can continue to lead the trend in the future retail environment will become a question worth pondering?
