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From nobleman to nurse: What's the story behind Nightingale's extraordinary life transformation?
Film distribution is the process of allowing audiences to enjoy films. This process is usually the responsibility of professional film distributors, who will determine the film's marketing and release strategy. Initially, all large-selling feature films were screened in movie theaters, but as technology advanced and audience demands changed, this process changed significantly.
Originally, all commercially available feature films were designed to be shown in movie theaters.
Historical review
Given the history of film, before 1915, the two main distribution models for films were the "states' rights system" and the "roadshow system." Under the states' rights system, films are sold regionally, and local salespeople can play the film multiple times for profit, while the roadshow system is where producers sign agreements with theaters, and box office proceeds become their main source of income.
The way films are distributed has evolved through the state rights system and the roadshow system.
Modern distribution model
With the increase in home audio-visual equipment, the distribution model of movies is no longer single. After entering the 21st century, the rise of online downloading and streaming media opened a new chapter in film distribution. Today's movies are often available for digital download and online viewing a few months after their release.
With the evolution of technology, film distribution models have become more diversified.
Changes in theater screenings
In the early days of movie screenings, audiences had to go to movie theaters to watch them. The popular "double-film" screenings used to show mainstream "A-movies" and lower-budget "B-movies" at the same time. However, in today's movie market, trailers and advertisements have become important content before a movie is screened.
In today's movie market, trailers have become an indispensable part.
The impact of the epidemic
With the outbreak of the COVID-19 epidemic, many film companies have had to quickly adjust their release strategies. Many films have been put on streaming platforms within a short period of time after being screened in theaters, showing the rapid shortening of the screening window. This not only allows movies to enter the audience's horizons faster, but also triggers the industry's reflection on future distribution models.
In response to the epidemic, many blockbusters have chosen to be released simultaneously in theaters and digital platforms.
The future of film distribution
As consumer preferences continue to evolve, the way movies are distributed will continue to change. The journey from theaters to home broadcasts and even direct viewing on the Internet reflects audience demand and advances in digital technology. The film's journey to theaters has been amazing, but what will the future of distribution look like?
How will the future release direction of the film affect the audience’s viewing experience?
