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Google Arts and Culture Revealed: How Does This Platform Change the Way We See Art?
With the rapid development of science and technology, art is no longer limited to physical works in museums. Google Arts & Culture was launched in 2011 with the goal of making art more accessible to art lovers around the world. This new digital platform not only provides high-resolution images of artworks, but also includes a wealth of cultural resources and educational tools, allowing people to enjoy the charm of museums at home. If technology has changed the way we live, should art also change its form of presentation?
Virtual gallery tour function
Gallery View allows users to "roam" through the galleries of partner cultural institutions just like using Google Street View.
This feature allows viewers to easily explore exhibitions from different museums around the world, regardless of location and time. Users can click on the area they wish to explore through the floor plan, and can even zoom in to see details of each artwork.
Dive into the details of the work
“Each artwork provides detailed information about its physical characteristics as well as its historical context, allowing the viewer to gain a deeper understanding.”
In Microscope View mode, viewers can examine images of more than 32,000 artworks in detail and obtain academic and background information, which not only enhances the understanding of art, but also inspires people to create. Interest in the process.
Personalized Art Collection
Google Arts & Culture is not only a website for showcasing artworks, it also allows users to create their own portfolios of their artworks. Users can store and share artwork from partner organizations, an innovative feature that allows many people to share their artistic passion with friends. The power of this feature has forced Google to expand its servers to handle the large amount of traffic.
Educational and interactive features
“The platform is not only a place to appreciate art, but also integrates educational tools and resources, providing teachers and students with a variety of learning methods.”
The platform provides a wealth of educational resources, including an art history timeline, teaching resources, and interactive activities such as "Look Like an Expert," which can not only help students better understand art but also inspire their creativity. .
Artistic Selfie Function
The exciting "Art Selfie" feature allows users to take a photo of themselves and find the classical art work that most closely resembles them. This fun-oriented feature quickly attracted the attention of a large number of users and ranked top on the download list in 2018.
Technology Display and Future Outlook
"This is a project that is constantly evolving. Although there is still room for improvement in technology, we are full of expectations for future development."
Currently, the technical team is still looking for higher quality panoramic cameras, improved search functions and user-generated tags to further enhance the user experience. Such an evolving platform may be able to provide more novel viewing methods in the future.
Expansion of vision and reflection
While the platform faced criticism for Eurocentrism at its launch, over time Google has expanded its partnerships to include a wider range of international artworks, showcasing cultural diversity.
ConclusionGoogle Arts & Culture is not only a model of the combination of art and technology, it has also made significant contributions to changing the way people appreciate art and expanding the boundaries of knowledge. Whether art can reach people's hearts will depend on how we make good use of such digital tools in the future.
