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How did SBS transform from 'Channel 0/28' to the well-known SBS? What is the story behind it?
Since its official launch on October 24, 1980, SBS has gone through a journey of nearly 40 years. Once Channel 0/28, now SBS, it not only occupies a place in the Australian broadcasting industry, but also attracts a large number of viewers with its unique multicultural characteristics. What kind of story is hidden behind this change?
The beginning of history
SBS's history dates back to 1979, when test transmissions began under the name SBS Ethnic Television. Its first program was the documentary Who Are We? hosted by renowned Australian journalist Peter Luke. The launch of this program marks SBS's priority in promoting multiculturalism and inclusion.
"Our aim is to enable communication between different cultures and change viewing habits in Australia."
In the early days of broadcasting, SBS broadcast a wide range of foreign language programs, which not only attracted a large number of ethnic minority viewers, but also gave native English-speaking viewers a deeper understanding of multiculturalism. A 1981 survey showed that Channel 0/28 had become one of the most watched channels among viewers in Sydney and Melbourne.
Development from the 1980s to the 1990s
In 1983, SBS changed its name to Network 0-28 and expanded its coverage over the following years. In 1985, the network was renamed SBS again and daytime transmissions began. At this stage, SBS not only introduced richer cultural content, but also began to attract a wide range of advertisers, which greatly improved its economic situation.
"From a TV channel that only catered to minority cultures, it has become a nationally recognized multicultural platform."
In 1991, SBS began to accept advertising. Although this move caused some controversy, it provided financial support for its subsequent development, allowing SBS to produce more high-quality programs.
Digital Transformation in the 2000s
With the advent of the digital communication era, SBS launched digital TV in 2001 and gradually developed towards the release of high-definition and seven sets of channels. After 2010, SBS established its own platform - SBS On Demand, allowing viewers to watch programs at any time. This not only improved viewer satisfaction, but also opened the door to a new generation of young viewers.
"The development of SBS is not only technological innovation, but also a deep understanding of audience needs."
Further Diversity in the 2020s
In 2022, SBS once again broadened its multicultural boundaries and launched SBS WorldWatch, focusing on reporting international news in different languages. This move not only enhances its ability to serve ethnic diversity, but also conforms to today's trend of globalization.
Conclusion
The journey from an unknown local channel to the hugely popular SBS shows the importance and influence of multiculturalism in broadcast media. When we reflect on SBS’s achievements, can we imagine what other international media can learn from SBS’s experience in promoting cultural exchanges?
