Language
Country/Area
No result found
How did Trend Micro quickly become a global cybersecurity giant starting in 1988?
Trend Micro was founded in 1988 and has been focusing on the innovation and development of network security technology since its inception. This US-Japan joint venture has gone through decades of ups and downs, passed countless important milestones, and finally became a global leader in network security products. This article will take an in-depth look at the development of Trend Micro and analyze the key factors that led to its success.
Early Years (1988–1999)
Trend Micro was originally founded by founder Steve Chang, his wife Jenny Chang and brother-in-law Eva Chen. The company's initial funding came from a special protection tool previously sold by Shi Zhengwei from the US company Rainbow Technologies. Shortly after its establishment, Trend Micro moved its headquarters to Taipei, and in 1992 acquired a Japanese software company to establish Trend Micro's Japan branch.
Subsequently, Trend Micro signed a cooperation agreement with Intel to develop antivirus products designed specifically for local area networks, which laid a solid foundation for the company's internationalization.
Expansion and Acquisition (2000s)
As market demand increased, Trend Micro began to actively expand its product line and market influence. In 2005, Eva Chen took over as CEO and led the company through a series of mergers and acquisitions, including the US anti-spyware software company InterMute, which further strengthened Trend Micro's product lineup.
Continued Innovation and Collaboration (2010s)
In the 2010s, Trend Micro's products began to develop towards cloud security and mobile security. In 2014, Trend Micro established a partnership with INTERPOL to share information on cybercrime threats, which fully demonstrated its technological foresight and responsible business attitude.
Trend Micro's Cloud App Security product expanded to platforms such as Box, Dropbox and Google Drive in 2016, demonstrating its strong capabilities in cloud computing.
Facing new challenges (2020s to present)
Especially after the COVID-19 pandemic, Trend Micro's business has faced more challenges and opportunities. The company is actively launching new solutions, such as Vision One, which was launched in 2021, an XDR platform with integrated detection and response to help enterprises manage their security risks in a unified manner.
In addition, Trend Micro's Trend Vision One, launched in 2023, combines the GPT-based network security assistant Companion, once again demonstrating its pursuit of technological innovation.
Recently, Trend Micro and the McLaren Formula E team have reached an official partnership starting in 2024, heralding more opportunities for them in the future at the intersection of sports and technology.
Key factors for success
Trend Micro's success is not accidental. Its key factors can be summarized as follows:
- Continuous technological innovation and R&D investment to maintain market competitive advantage.
- Active M&A strategy to rapidly expand product lines and market share.
- With a customer-centric service concept, we provide security solutions that meet your needs.
- Strong global presence and localized service capabilities to meet different security challenges in different regions.
Looking to the future
With the acceleration of digital transformation and the increasing sophistication of cyber attacks, Trend Micro's future path remains full of challenges. How will it continue to stay ahead in the ever-changing technological landscape?
