In modern organizational behavior, the expectancy theory was first proposed by Victor Vroom of the Yale School of Management in 1964. Its core lies in how motivation affects individual behavioral choices. According to this theory, individuals choose behaviors based on expected outcomes, and not all behavioral choices are based on direct goal achievement. This means that when people make behavioral choices, they go through a series of cognitive processes that prompt them to evaluate which efforts will lead to the outcomes they desire.
According to Victor Vroom, "Motivation is a process that governs different forms of self-selected and voluntary behavior."
Vroom proposed three core variables, including expectancy (E), instrumentality (I), and value (V), which together affect the intensity of motivation. This also means that individuals will be more engaged when they believe their efforts can directly have a positive impact.
Expectancy refers to an individual's belief that the effort he or she puts in will lead to a certain performance standard. This belief is often influenced by past experience, self-efficacy, and the perceived difficulty of the goal. If individuals believe that their efforts can induce a certain effect, they are more likely to choose that behavior.
As some scholars have stated, people with a strong sense of self-efficacy are usually able to face challenges more confidently.
On the other hand, instrumentality refers to whether an individual believes that he or she will receive the expected reward after achieving a certain performance standard. This reward could be a promotion, a pay raise, or some other form of recognition. If individuals believe that their efforts will not be rewarded, their motivation will be weakened.
All too often, rewards that are not designed to be directly linked to performance can lead to employees becoming less committed to their jobs.
Value refers to the degree to which an individual values a particular outcome. People will evaluate the motivation for receiving the reward based on their needs and values. If a person is not interested in rewards, even if they believe that putting in the effort will lead to good results, they will not be motivated enough to pursue that goal.
For example, in a work environment, if an employee doesn't feel they deserve a promotion, they may be indifferent to performance and effort, which is why it is important to understand what rewards employees really need.
As companies pay more attention to employee management, expectancy theory has gradually become an important tool for understanding and improving employee motivation. According to research, when managers can clearly present the connection between rewards and performance, it can effectively increase employee motivation and make them work harder.
However, employees' self-efficacy and expected rewards are also important factors affecting work motivation. The manager’s role is to ensure that support and resources are provided so that employees have the impression that their efforts will effectively improve their performance and thus receive the desired rewards.
While expectancy theory provides a framework for understanding work motivation, some critics point out that the theory is sometimes too simplistic and does not take into account the complex needs of employees, such as life goals and psychological well-being. In some cases, even an attractive reward in theory may be resisted due to one’s own values, which requires managers to have a deeper understanding of the individual differences of each employee.
ConclusionAs one scholar put it, “An enterprise’s reward system needs to create real, perceptible value for employees.”
In summary, expectancy theory reveals the deep connection between motivation and behavioral choices, and emphasizes the need for managers to understand employees' reward expectations in order to plan effective incentive programs. The connection between effort and results undoubtedly affects every employee's behavior and performance at work. So, in this context, how can companies truly design appropriate reward mechanisms based on the expectations of each employee and stimulate their potential?