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Taking the Makeup Industry by storm: How does Gigi set the trend for beauty brands?
In recent years, the name Gigi Gorgeous Getty has become a symbol of global attention in the beauty industry. Gigi has continued to attract a large following since she began sharing makeup tutorials on YouTube in 2008. As a transgender woman, she not only shows her beauty on social media, but also inspires countless people to face their identities calmly with her own experience, thus setting off a trend in the makeup industry.
"In my transformation, I hope to be a light to others."
Gigi started her career with a simple makeup video but she has gradually expanded her reach over time. Her 2014 album "The Avenue" became a popular phenomenon on the Internet, and she showed the public the life of transgender people through her real identity and experience.
In 2013, Gigi chose to publicly reveal her gender identity and began sharing her gender transition process through social media. Because of this, Gigi's influence has undoubtedly grown, and her story has attracted widespread attention from all walks of life.
"By sharing my story on social media, I hope more people will understand and accept the existence of transgender people."
In particular, Gigi’s collaboration with “Too Faced Cosmetics” in 2015 opened up a wider path for her to collaborate with beauty brands. The advertisement "Better Than Sex" in which she participated quickly became the beauty benchmark of the year. It not only enhanced the brand image, but also allowed her to show her makeup skills and unique style.
At the same time, Gigi has become a frequent visitor in the fashion industry, participating in a large number of film and television works and activities. Her plight in Dubai in 2016 sparked international discussion, further reaffirming the importance of beauty and lifestyle brands in advocating for social justice.
"While pursuing beauty, we must never forget respect and tolerance."
As Gigi's career developed, she gradually became one of the leaders in the beauty industry. In 2017, her documentary "This Is Everything: Gigi Gorgeous" not only received rave reviews at the Sundance Film Festival, but also attracted the attention of global audiences to the issue of gender identity. This work shows the challenges and struggles she experienced during her gender transition, touching the hearts of every viewer with real emotions and further establishing her role in the social movement.
Gigi has been a vocal advocate for the transgender community and has worked hard to break traditional gender boundaries. Under her influence, more and more brands have begun to pay attention to diversity and inclusion, and invite models of different backgrounds and gender identities to participate in advertising campaigns, so that consumers can feel their importance in every purchasing process.
"Everyone has the right to express themselves, chat, put on makeup, and be themselves."
For this reason, when Gigi's beauty series was launched in collaboration with Ipsy in 2019, it was enthusiastically sought after by fans and became a source of makeup inspiration for a new generation of young women. Her brand philosophy is not only about outer beauty, but also about acceptance of one’s inner self, which is reflected in the design of each product.
She not only shares her makeup tips on social media platforms, but also regularly hosts online live events to interact with fans and answer their questions. Under Gigi's influence, more and more young people are inspired to bravely express themselves and pursue personal characteristics.
Today, Gigi is not only an internet celebrity but also a leader in pop culture. Her every appearance and every move can trigger society's thinking about the meaning behind makeup. Her story tells us that beauty and makeup for women is not just a modification of appearance, but also an expression of culture and a display of identity.
In such a diverse era, Gigi's beauty career reminds us that makeup is not only for beauty, but may also be a way for everyone to find and express themselves. Can this concept lead more brands to create more inclusive products and culture in the future?
