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The magic of TWICE's music: How did they become the "national girl group"?
TWICE is a South Korean girl music group formed by JYP Entertainment in 2015. The group consists of nine members: Nayeon, Jung Yeon, Momo, Sana, Jihyo, Mina, Dahyun, Chaeyoung, and Tzuyu. They officially debuted on October 20, 2015, and quickly rose to the status of "national girl group", all thanks to their unique musical style, outstanding dance performances and deeply rooted songs.
"This group will touch people's hearts once through the ears and again through the eyes."
TWICE's success is a gradual accumulation. First, their debut song "Like Ooh-Ahh" did not cause widespread response at first, but as time went by, through word of mouth on the Internet, the song eventually became popular. It reached the top ten on all major music charts. They have proven that they can not only capture the ears of the audience, but also attract the audience's attention through wonderful music videos and dance performances.
Breakthroughs and Awards
2016 was a breakthrough year for TWICE, as their single "Cheer Up" quickly topped the Gaon Digital Chart upon its release and became the best performing single of the year. The "shy shy shy" part of the song has even become a viral meme in South Korea. TWICE won multiple awards that year, including the "Song of the Year" award at the Melon Music Awards and the Mnet Asian Music Awards. These honors not only consolidated their position in Korea, but also opened the door to the international market for them.
"If you love us once, we will love you twice in return."
As TWICE gradually gained international success, they entered the Japanese market in 2017 and released their first Japanese compilation album "#Twice". The album debuted at number two on the Oricon Album Chart, with first-week sales of 136,157 copies, marking the best start for a Korean artist in Japan. This not only made them the first Korean girl group to be certified platinum in the Japanese yen market, but also strengthened their global image.
Continued Success
Throughout 2018 and 2019, TWICE continued to release new music and go on tour, and their albums and singles continued to sell well both in Korea and Japan. Especially "Fancy You" and "Feel Special", which attracted widespread attention and playback. As the influence of social media expands, every comeback of TWICE has become an event that fans look forward to.
Musical style and influences
TWICE's music has a youthful feel and often conveys positive energy, which complements their dance and visual concepts. In addition, the chemistry between the members and their unique images make them unique among their fans. These factors together make TWICE unique in the K-pop industry.
"TWICE is a girl group that satisfies both the ears and the eyes."
In the future, as music trends become more diversified, how TWICE will continue to maintain its musical innovation and how it will face increasingly fierce competition are topics worth looking forward to. Their musical journey is still developing, and there will be more surprises waiting for us to discover in the future. Can TWICE continue to lead this trend?
