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The mystery of baijiu: Why does this Chinese spirit amaze the world?
Baijiu, the spirit from China, is slowly gaining traction on the international stage. While its taste and aroma may be unfamiliar to many Westerners, as interest in Chinese culture grows, baijiu is beginning to reveal its unique and fascinating side. So what is it about this transparent spirit that has thrust it into the global spotlight?
The origin and history of liquor
The origins of baijiu can be traced back to the Neolithic Age, when archaeological finds show that the Chinese had begun experimenting with brewing alcohol. As technology advanced, baijiu evolved into the form we recognize today. During the Han Dynasty, with the maturity of brewing technology, the production technology of liquor was significantly improved. In the Tang Dynasty, it took on a more definite form and was described in the works of poets, becoming a part of the social culture at that time.
The production of liquor starts from grains. During the fermentation and distillation process, a unique flavor is produced, making it an important role in Chinese catering culture.
The uniqueness and flavor of liquor
Each type of baijiu has its own unique flavor profile, which mainly depends on the "koji" used and the fermentation process. The alcohol content of baijiu typically ranges from 35% to 60%, which sets it apart from other spirits internationally. When foreign wine critics use adjectives such as "jet fuel, kerosene and poison" in their reviews, it reflects their shock at its strong flavour.
Liquor is considered a drink that takes time to get used to. For enthusiasts, this unique flavor is its charm.
Liquor drinking style and culture
In China, the traditional ritual of drinking liquor has its own specific norms. Chinese people often drink baijiu in conjunction with food, emphasizing its interaction with the dish. This culture reflects the emphasis on social occasions, making liquor an important factor in interpersonal communication.
Liquor in the global market
According to statistics in 2020, liquor remains the best-selling spirit in the world, with sales reaching 1.08 billion liters, surpassing all other spirits combined. Even in the international market, its popularity is gradually increasing, and more and more people are beginning to come into contact with and appreciate this traditional Chinese spirit.
In Chinese business culture, liquor is also a symbol of trust, and many business negotiations are inseparable from high-concentration liquor.
Diversity and classification of liquor
Liquor can be divided into multiple types based on aroma characteristics, and each type exhibits different flavors and tastes. For example, most "light-flavor" liquors are light and soft, while "rich-flavor" liquors have a strong fruity aroma. Such diversity makes liquor adaptable to a variety of drinking occasions.
Conclusion: The future of liquor on the international stage
As global interest in Chinese culture increases, baijiu has strengthened its presence in international markets. However, in the face of consumers with different cultural backgrounds, how will the future of liquor develop? Maybe this is a question worth pondering for each of us?
