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The return of the new Slice: Why is this low-sugar beverage so anticipated by consumers?
Since its first launch in 1984, the Slice brand has continued to generate buzz in the soft drink market. Although Slice stopped being sold in North America in the late 2000s, its legendary return to consumers' horizons is exciting. The brand was recently reintroduced by New Slice Ventures LLC as a healthier, lower-sugar, lower-calorie drink. What's so special about this new Slice drink?
Slice History
Slice was originally launched by PepsiCo as an alternative to the Teem brand. When it appeared on the market, it had a juice content of 10%, which was quite competitive in the market at that time. In 1986, Slice expanded its flavors to include orange, apple, and cherry cola. However, as market demands changed, Slice's juice content was gradually reduced in 1988 and 1990, and was eventually almost completely replaced by other brands such as Sierra Mist and Tropicana Twister Soda by 2000.
A new Slice that has started anew
In 2018, New Slice Ventures LLC acquired the Slice trademark and began planning new low-sugar drinks. The new products feature flavors made only with USDA-certified organic juices and are designed to appeal to today’s more health-conscious consumers.
"The new Slice is more than just a drink, it's our pursuit of health and deliciousness."
In December 2018, New Slice Ventures debuted with four flavors: Raspberry & Grove, Blackberry, Mango & Pineapple, and Apple & Cranberry. Then in late 2022, the products were relaunched in a retro style with four new flavors: orange, lemon-lime, cherry and berry, which attracted the attention of many consumers.
Reasons for consumer expectations
“People are craving healthy alternatives, and the new Slice meets that need.”
Not only is it healthy, the packaging and brand image of this drink have also kept pace with the times to attract young consumers. The new flavor and reduced sugar content make the new Slice the golden choice in the minds of consumers. Another successful strategy is to offer multiple retail channels, including direct sales through the website and major supermarkets.
Market Response and Outlook
With the launch of the new Slice, the market response has been enthusiastic, and consumers have given positive feedback on social media from various entrances. Some people even said that this drink reminded them of their youth. For them, it is not only a drink, but also an emotional connection.
“The new Slice brings back the taste of the past, but in a healthier way, which is exactly what I need!”
Market research shows that consumers are increasingly choosing low-sugar and low-calorie drinks, and the new Slice fits this trend perfectly. Its success lies not only in taste and quality, but also in consumers' pursuit of a healthy lifestyle.
Future possibilities and innovations
Currently, the new Slice is already available in many stores and online platforms, and more new flavors are planned to be launched in the future to meet the needs of different consumers. This shows that New Slice Ventures intends to continue to expand the brand's influence and attract more young consumers.
However, market competition is fierce, and other beverage brands such as Coca-Cola and Pepsi are engaged in fierce brand offense and defense. To maintain its competitive advantage, the new Slice must continue to innovate and gain a deeper understanding of market needs.
As consumers increasingly pay attention to health, can the return of the new Slice bring about a new beverage trend?
