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Hidden Music Stories: Why is there a funny mistake behind the name Now, Now?
Now, Now, this independent music group also hides a funny story. It was named "Now, Now Every Children" in its early days. It comes from Bryan, Minnesota, USA, and currently lives in Minneapolis. Their musical characteristics have attracted many fans, and the group consists of two members, Cacie Dalager (vocals, guitar, keyboards) and Bradley Hale (drums, backing vocals). So, what is the story behind the origin of this name?
The band's name actually came from a typo in an online chat and became an inside joke.
The story behind its establishment
The group was formed in 2003, when Cacie and Bradley met in the high school marching band and were only sixteen years old. They began writing music together, and their first song was for a friend who was about to enter college. It wasn't long before the typo came up as a potential title for an EP, but it ended up being their band name.
During the first few performances, Brad's sister Britty joined as keyboard player, and another school friend, Justin Schweim, also played bass. With the development of the music career, with the withdrawal of Schweim and the replacement of Christine Sako, Jess Abbott joined the group in 2009, gradually enriching the overall lineup.
Exploration of musical path
In 2007, Now, Now signed with local independent music label Afternoon Records, which was founded by a friend, Ian Anderson. In early 2008, they released two EPs titled "Not One, But Two" and "In the City". With the performance of their musical talents, they gradually attracted the attention of the industry. In 2009, they released their first full-length album under the name "Cars" and conducted a European tour with Paramore.
The journey of name simplification
After three years of hard work, Now, Now announced its departure from Afternoon Records in 2010 and simplified its name to Now, Now. In an interview with the media, Dalager stated that such changes were made in the hope of avoiding any association with childish images, in order to regenerate music and make the creative process simpler.
In 2010, they produced a self-produced EP "Neighbors", and the limited number of physical albums quickly sold out in just 24 hours.
The band’s further growth and challenges
With the evolution of music style, Now, Now announced in 2011 that it would release its second album "Threads" and supported other well-known bands such as Naked and Famous and fun. in many performances. In particular, they made their television debut in 2012 when they performed on Kelly Weisz's show.
Quiet period and starting again
As for Silence, which began in 2014, the band stated that they have been in the process of creating a new album. When time came to 2017, they deleted their previous social media content and released a new single "SGL", announcing the changes in the group members. Since then, the original trio has become the current duo, moving towards a new era. The creation of music.
In 2018, they brought a new album "Saved" and continued to release new singles to attract fans' expectations for them.
Cultural influence and interaction with music fans
Now, Now's music is constantly growing and changing. Their unique style has not only earned them a place in the independent music scene, but also attracted a large number of fans. Through good interactions, Now, Now maintains connections with music fans through social media, and has not severed their relationship even during periods of silence.
To this day, the name Now, Now is not just a logo, but a symbol of every journey on the road of music. Their journey from a typographical name to their current music career has inspired constant discussion and reflection. Should we re-evaluate the meaning and story behind each name?
