In the 1990s, Oldsmobile faced a critical moment of brand transformation. In 1995, with the debut of the Antares concept car, the brand began to look at a new design direction. With the launch of Intrigue, this design concept has been further consolidated and finally formed a classic mid-size sedan.
The old Smalls Mobile Intrigue was officially launched on May 5, 1997 to replace the aging Cutlass Supreme. This model borrowed its design from the Antares concept car and Aurora, and was intended to compete with high-end Japanese and European models at the time, such as Acura and BMW.
Intrigue is not only an innovation of Old Small, but also an adventure in the brand's transformation period.
Intrigue offers three versions: basic version GX, mid-level GL and high-end GLS. All versions are equipped with a V6 engine, ABS anti-lock braking system, four-wheel independent suspension, dual front airbags and fully electric accessories. The GL version adds a 6-way adjustable driver's seat, a six-speaker audio system and dual-zone automatic climate control. The GLS further adds imitation wood interior decoration, leather seats and BOSE sound system.
In 1999, the Intrigue adopted a new 3.5-liter DOHC engine. This six-cylinder design was derived from Cadillac's Northstar V8 and was nicknamed "Shortstar." This engine gave the Intrigue the most powerful standard power output of any W-type car at the time, and provided a standard speedometer of 140 mph. In terms of performance, the Intrigue does not stop there. It is also equipped with a performance-enhancing Autobahn package, which takes it to a higher level in terms of power and control.
Intrigue has found a unique balance between transparent technology and driving pleasure.
The launch of the Intrigue coincided with the release of the 1998 "The X-Files: Fighting the Future" movie. The producers and Old Small's executive team felt that the appearance and name of the car were very suitable for the "X-Files" series. atmosphere. Therefore, with a promotional campaign that circled the United States, the Intrigue not only gained attention in the car market, but also left a mark in popular culture.
Intrigue went through several adjustments and evolutions between 1998 and 2002. The first model launched in 1998 won the favor of consumers with its modern design and advanced technology. As the years went by, Intrigue continued to update everything from colors and interior configurations to power systems. In the Final 500 Collector’s Edition, launched in 2002, consumers were once again reminded of the uniqueness of the old Smallsmobile brand.
Every step of change depends on consumer demand and keen observation of market trends.
With the final model of the Intrigue rolling off the assembly line in 2002, this model came to an end in the history of the old Smobile, and it also made people nostalgic for the design innovation and consumer love of the year. Intrigue's success is not only due to its beautiful appearance, but also because it closely combines the brand's culture with consumer needs. In the face of market changes today, we can't help but ask, how will future car design evolve to cater to new trends and needs?