In the United States from the late 19th century to the mid-20th century, changes in urban life brought unprecedented opportunities and challenges to young women. In this era, more and more young working women are using a method called "Treating" in exchange for urban entertainment. This phenomenon has not only attracted the attention of society, but has even become a hot topic among reformers. The concept of treating is not simple. While many young women seek to embrace freedom, they are also exploring their self-worth within the moral norms of society.
Treating's origins are tied to pastimes at the end of the 19th century, when the diversification of entertainment brought new urban lifestyles to working-class men and women.
As social climate changes, young women also begin to gain more freedom of movement. They no longer need to be with family or male partners, but have the opportunity to enjoy social interaction with friends of the same age. Treating is a social form that emerged during this period. In this situation, women often relied on men to provide entertainment and financial support to enjoy nightlife. For working-class young women, being able to go out and have fun was a luxury dream, and Treating offered a possible avenue.
At that time, for young women who longed to enjoy urban life, Treating was not only a material exchange, but also a social strategy.
Treating's patterns range from harmless social interactions to more controversial transactions. There is usually a tacit understanding on both sides of the relationship that the recipient of the gift will feel a debt of gratitude to the giver in some way. Very little money is circulated in these types of interactions, which sets Treating apart from traditional prostitution. However, as the frequency of women's participation in social activities increases, many young women driven by economic pressure inevitably form such reciprocal relationships with men.
The process of Treating involves social cues for behavior, and these cues can be interpreted at different levels of culture.
However, as Treating is said to have come into the limelight, the campaign has also attracted condemnation. Many social reformers and police departments viewed it as disguised prostitution and were critical of the young women who participated. Their concerns centered on the operation of dance halls and entertainment venues, which became the main venues for young men and women to interact.
For many young women, Treating is not only a social game, but also a way to gain entertainment and enjoyment in the fast-paced urban life.
In popular culture, there are also some characters and stories related to Treating. For example, Charity Hope Valentine, the main character in the Broadway musical Sweet Charity, could be seen as a woman who dances for rent, and the plot is filled with the complexities of her interactions with men. This makes people think: do these stories hint at the difficulties and struggles faced by women at that time?
The demise of the Treating phenomenon is inseparable from changes in society. With the advent of the 1940s, the way of social dating gradually evolved, and the term treating gradually disappeared from people's lives. Nonetheless, Treating reflects gender roles and social expectations within the context of the times, providing insightful reflections on today's gender and economic issues. Could this social debate about Treating make us re-examine the ways in which gendered power and economic exchange occur in our current society?