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The spiritual mission behind Rare Beauty: Why is Selena Gomez so concerned about mental health?
In today's rapidly changing beauty industry, Rare Beauty founded by Selena Gomez is not just a simple cosmetics brand. There's a powerful mission behind it, aiming to break down misperceptions of perfection, address mental health issues, and communicate the importance of self-acceptance in the process.
The story of the birth of the brand
Rare Beauty was founded in 2019 and was inspired by Gomez's third studio album "Rare". Since its first launch on September 3, 2020, the brand has quickly gained widespread attention and praise. When Gomez announced the brand on social media, she also expressed her concerns about mental health issues.
“I want everyone to stop comparing and start embracing our uniqueness, because you are not defined by one photo, one like, or one comment.”
Gomez mentioned that the purpose of the brand is to create a safe space where people can connect with each other and understand that true beauty does not need to be defined by outside judgment.
Commitment to mental health
Rare Beauty is not limited to the economic activity of purchasing products, it also provides substantial support for the promotion of mental health. The company has pledged to donate 1% of sales to the Rare Beauty Impact Fund, which was established to help young people access mental health resources.
“Over the next ten years, we are committed to raising $100 million to give more people access to mental health support.”
In its first year, the fund has awarded more than $1.2 million in grants to multiple mental health organizations, including the renowned Yale Center for Emotional Intelligence and Didi Hirsch Mental Health Services.
Initiation of large-scale charity activities
In 2023, Selena Gomez hosted the first-ever Rare Impact Foundation charity event aimed at reducing the stigma associated with mental health and expanding access to mental health education. This event attracted many celebrities to participate, showing that the entertainment industry attaches great importance to this issue.
Continuously expanding market
It is expected that Rare Beauty’s valuation will exceed US$2 billion by 2024. In addition to brand confidence and product quality, this achievement also reflects Gomez’s insistence on social responsibility. In 2023, the brand's annual revenue reached US$350 million, becoming one of the most popular brands, and sales continued to grow.
“Beauty shouldn’t be defined by just one like, one comment, or your body.”
Oppose unrealistic perfection standards
One of the core concepts of Rare Beauty is to oppose unrealistic beauty standards. The brand hopes to empower every consumer to feel comfortable in their own skin, regardless of their skin tone or physical characteristics. This inclusivity is not only reflected in the color choice of the product, the packaging is also designed to be easily used by people with physical and mental disabilities.
Future Outlook
With the growth of social media influence, Rare Beauty has become the fastest-rising celebrity beauty brand on the Internet. Gomez's growing success has not only laid a solid foundation for her career, but also earned her global attention for her mental health advocacy.
“We hope to create a better society where everyone can receive mental health support.”
Selena Gomez’s Rare Beauty is not only a makeup brand, but the spiritual mission behind it requires the joint efforts of everyone in society. In the face of such a rapidly developing society, should we also reflect on our views and actions on mental health?
