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Why is the Fox network on par with ABC, CBS, and NBC?
In the history of broadcasting in the United States, there were once only three or four major national commercial networks. From 1946 to 1956, these networks included ABC, CBS, NBC, and DuMont. As times change, these networks have taken over the television screens of American households. However, after its establishment in 1986, the Fox network gradually emerged from the competition, thus achieving a position on par with the traditional "big three" (ABC, CBS and NBC).
The Fox Network has nearly 200 owned and affiliated television stations, nearly all of which carry local news.
Fox's success is no accident. It relies on diversified programming and innovative promotion strategies, thus gaining a considerable audience base. Not only did it excel in the ratings, it was able to equal and even surpass their ratings in some periods, which became especially apparent in the late 1990s.
Fox’s unique advantages
Why was Fox able to gain significant market share in such a short period of time? First, it chose a high-risk, high-return strategy, focusing on high-quality original programming and sports programming. Fox launched a series of popular dramas in the 1990s, such as "The Simpsons" and "The X-Files," which quickly captured the hearts of young viewers and built brand loyalty.
As the fourth largest commercial network in the country, Fox spares no effort to launch new original programs and sports programs.
In addition, Fox also focuses on interaction with the community and uses social platforms to promote its programs. This adaptability in the digital age allows it to attract more young audiences. As the network transitions to digital broadcasting, Fox is able to offer additional enhanced programming selections through digital sub-channels, appealing to an audience accustomed to diverse viewing options.
Obtaining sports rights
Another important factor is the share of the sports landscape. Fox began broadcasting the NFL season in 1994, and later sports events such as the World Series and NASCAR events allowed it to further expand its audience base. These high-rated sports programs allow Fox to be on par with the big three networks in ratings, and even gain an advantage in certain events. According to reports, as of 2019, Fox’s sports programs are equivalent to those of the major networks, and it has become one of the important broadcast platforms for American sports events.
The impact of digital broadcasting
The transition to digital broadcasting in 2009 has brought new opportunities to all television channels, especially Fox. Fox can offer a variety of programming through digital sub-channels, which gives viewers more choices. This kind of flexible digital operation capability is especially important for today’s audiences who rely on multimedia platforms.
Continuous market competition
Today, in addition to the traditional NBC, ABC and CBS, Fox has been regarded as one of the "Four Kings" of the American television industry. The increase in free broadcast networks not only promotes market competition, but also drives innovation throughout the industry. These emerging networks tend to focus on niche markets such as Spanish-language programming, educational content and shopping radio.
Currently, the free broadcast networks in the United States can be divided into five major categories, including commercial networks, Spanish-language networks, non-commercial networks, religious broadcast networks and shopping networks.
However, as the market changes, Fox also faces new challenges. Audience tastes are changing rapidly, and traditional TV channels are under attack from the rise of digital platforms and streaming services. Fox must constantly adjust its strategy to adapt to the needs of its audience.
In the future, will Fox continue to be a major competitor in the market and remain on an equal footing with other networks?
