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Why is La Casera in Spain in 1949 known as the beginning of the beverage revolution?
In 1949, Spain launched La Casera. This drink was not only the pioneer of various sugar-free drinks, but also marked a major change in the beverage market. As society's focus on health and diet increases, more and more consumers are prioritizing low-calorie and sugar-free beverages. Since then, La Casera has become the representative of sugar-free drinks, symbolizing beverage innovation and progress.
The emergence of artificial sweeteners
Before La Casera, artificial sweeteners had been discovered in the 19th century, such as saccharin, which was discovered in 1888. However, the launch of La Casera in 1949 was the true beginning of the beverage revolution. This drink uses cyclopentanol (cyclamate), bringing a new generation of beverage options to the market.
“The launch of La Casera marks the beginning of a new era. This is not only an evolution of drinks, but also a major change in consumers’ eating habits.”
Market response and reaction
With the success of La Casera, more brands began to enter this emerging market. In 1952, Hyman and Morris Kirsch invented No-Cal Ginger Beer, a drink designed specifically for diabetics that quickly reached the general public. Kirsches uses cyclopentanol to replace sugar, making this drink a popular choice among female consumers.
In addition, with the efforts of major brands, the types of sugar-free drinks continue to increase. In 1954, Canada Dry Glamor was launched, followed in 1958 by Royal Crown Cola's Diet Rite.
“The popularity of sugar-free drinks shows that consumers attach great importance to health, which led to a wave of revolution in the beverage market at that time.”
Health controversies about beverages
However, as the market expands, health concerns about artificial sweeteners have also emerged. In 1969, research at the University of Wisconsin showed that a mixture of cyclopentanol and saccharin caused bladder cancer in laboratory rats, leading the FDA to stop its use in food and beverages. Many brands have since switched to other artificial sweeteners, such as aspartame.
Consumer choices and reactions
With the diversification of beverages, consumers’ acceptance of sweeteners is also changing. Early sweeteners were often criticized for having a strong aftertaste, but in recent years, with the introduction of more natural sweeteners such as stevia, many consumers have begun to choose such products to satisfy their health concerns. need.
“Consumer choice is crucial to the future development of the beverage market, and this beverage revolution is bound to continue to ferment.”
Conclusion
La Casera in 1949 not only opened a new chapter in the beverage market, but also triggered endless possibilities for subsequent products. As consumers pay more attention to health and quality of life, this beverage revolution is still underway. In the future, how will the beverage market respond to changing consumer demands and health standards? This will become a question worth pondering.
