Service Engagement in the Marketing Discipline: The Life and Legacy of Joseph F. Hair Jr.

Abstract

This chapter respectfully identifies and comments on a variety of service and leadership contributions made by Joseph F. Hair Jr. during his exceptional career as an educator, mentor, consultant, and leader that have significantly influenced the marketing discipline. His contributions to two globally respected organizations—Academy of Marketing Science (AMS) and the Society for Marketing Advances (SMA)—are of particular note. This chapter gives the reader insight and understanding of Joe’s academic leadership contributions and his pivotal roles in both the academic and professional communities, including his active engagement as editor, reviewer, consultant, and keynote speaker at major international conferences and institutions. Lastly, the chapter offers comments highlighting key factors undergirding Joe’s exceptional leadership/service achievements.