Archive | 2019
A Study of Corporate Responsibility by the Analysis of Chinese- on- Line Company
Abstract
Nowadays, there is an increasing tendency to assess organizations value in various aspects rather than in profit making only. The business tool of the model of Triple Bottom Line is introduced in the field of corporate responsibility wildly. It is originally used to measure accounting performance. It measures a company’s value in the aspects of social, environmental and financial. Tencent Inc and Alibaba Group are Chinese internet services companies. Tencent Inc is founded in November, 1998. The company has grown into the largest and most used internet service portal in China. In its twenty years’ history, The company has been able to maintain steady and fast growth by always putting its users first. While Aliababa Group operates leading online and mobile marketplaces in retail and wholesale trade and other services. Its business get consumers, merchants and other participants involved in. This study aims to present comparison of Tencent and Alibaba by applying triple bottom line framework. Firstly, It will introduce the triple bottom line framework. Secondly, All activates of Tencent and Alibaba in three dimensions were described in corporate responsibility spectrum. Thirdly, It will analyze and evaluate the comparison between two companies. It also made some recommendations to improve the efficiency of the companies. Finally, It demonstrate that Tencent have a better performance in CSR (Corporate Responsibility Relationship) aspect than Alibaba’s. However, both of the companies already have some progress in environmental sustainability keeping.