Success Strategies for Competitive Advantage in the Ghanaian Construction Industry: A Delphi Study

Abstract

Though strategy appears to be the most mentioned attribute for firms’ competitive advantage, the success strategies for competitive advantage of firms in the Ghanaian construction industry in not known. This Delphi study identified the success strategies for competitive advantage in the Ghanaian construction industry and determined the relative impact of each of the success strategies. It used structured questionnaire in soliciting views from 15 experts. Data was analysed using the median, mean, and standard deviation. In all 14 success strategies were identified to impact competitive advantage with service differentiation strategy and being technologically independent ranking 1st among the strategies. It is recommended that firms should highly prioritize service differentiation strategy, and be technologically independent since these strategies recorded a very high impact on competitive advantage. The findings of this study will form the basis for future competitive advantage studies and inform policy direction in the Ghanaian construction industry.