Archive | 2021
Factors Impacts Organization Digital Transformation and Organization Decision Making During Covid19 Pandemic
Abstract
The Digital transformation concept defined as how firms and organizations utilize the power and possibility of technology like cloud computing, artificial intelligence, and machine learning IoT technologies to enhance the business operation and customers’ experience or create new business lines and methods. In this study will qualitative research will conduct focusing on the impact of internal and external factors of operational decision making approaches under the digital transformation umbrella during the COVID-19 pandemic. The main results indicated that senior management support and technology infrastructure readiness has a positive impact factor in digital transformation and organization performance as a result, where data breaching threats had a negative impact on organization adoption of digital transformation.