Implementation of New Technologies in the Promotion of the Cultural Routes - Practices and Challenges

Abstract

Significant changes in modern society such as globalization, internationalization, implementation of ICT technologies etc. brought a lot of changes to tourism industry. One of the most evident changes is the introduction of wide range of new specially designed products and services and the concept of Cultural Routes is one of them. This concept is extremely popular in Europe and it has a great potential for future valorization and promotion on global tourism market. This concept could be a strong framework for cooperation between towns, regions and countries in Europe that may bring a lot of benefits to different stakeholders from numerous points of view- such as economic, cultural etc. Having in mind the actual trends and perspectives on global tourism market, it would be extremely important to implement modern ICT technologies in further protection and promotion of the Cultural Routes. That may lead not only to the creation of new authentic innovative tourist products and their integration in the existing tourist offer, but also to significant improvement of the quality of tourist offer at national, regional and international level.