Study of Social Media Activity of Local Traffic Police Department: Their Posting Nature, Interaction, and Reviews of the Public

Abstract

With the increasing social media buzz, connectivity, interaction and power, it is highly important to utilize the insights generated from these sites for better performance, expansion, and opportunities. Police departments are leveraging these online platforms to spread awareness, connect to the mass, know their concerns and opinions to use their potential accordingly for better satisfaction. We have considered the official Facebook page maintained by Kolkata Traffic Police Department for analysis. The empirical study consists of 773 page owner posts and 595 visitors’ posts, 301 reviews, and comments on page owner posts. We analyze the user engagement statistics, popular post types, trends in traffic updates of Kolkata, and extracting sentiments of the public. Our results provide practical useful insights for the users, as well as the community who are working on the policing frameworks.