Archive | 2019
SARPS: Sentiment Analysis of Review(S) Posted on Social Network
Abstract
Today’s environment is witnessing a change in the shopping scenario as most of the urban user of all the age group prefers to buy and sell the product online. The companies allow the buyer to give feedback and reviews related to the product and with this user can easily share their views about any product, brand, services, hotel etc. Before making the purchase the customer nowadays always go-through the reviews which are present on the portal or vortal because it gives them the idea about the quality and service given by the company related to that product or brand. Not always the reviews are genuine but fake reviews are also available to promote and de-promote the product and one cannot easily distinguish which one is real and which one is fake. The positive reviews build a good impact on the user for buying the product whereas the negative reviews always restrict the user from buying a particular product. The proposed work classifies the reviews on the basis of rating ranging from 1 to 5. The review whose rating is greater than 3.5 is considered as the positive reviews and whose rating is less than 3.5 is considered as the negative reviews. The simulation of proposed work has been done in jupyter notebook and the results are encouraging.