A Comparative Analysis of Over-the-Top Platforms: Amazon Prime Video and Netflix

Abstract

The rise of online video streaming has led to tough competition among several over-the-top (OTT) platforms to capture the viewer’s attention. Even though platforms like Netflix and Amazon Prime Video are similar in terms of amount of library content and user base, they differ in the payment structure, overall user experience and the catalogue available. Netflix has better device compatibility, a wider yet volatile catalogue, better user experience and audio, whereas Amazon Prime Video is cheaper and has more options for live TV and extras along with fresh content. In this paper, a comprehensive study is performed to compare Netflix and Amazon Prime Video on the basis of several parameters like user preference, the total annual revenue, the number of subscribers, budget and the amount of original content and to determine which OTT platform has managed to win the battle of entertainment.