Coastal atmospheric climate based on remote sensing images and corporate Weibo brand marketing

Abstract

The environmental ecology of the coastal area is very sensitive; especially the part of the river estuary, due to its special geographical location and the functional attributes that can provide humans with more agricultural and fishery resources, generally in this area, human activities are relatively intensive. There are also more environmental problems. As far as China’s southeast coastal areas are concerned, the environmental ecology and coastlines of coastal areas have a series of impacts due to human activities. For example, land reclamation and other activities will cause a series of problems such as changes in coastlines, changes in coastal land areas, changes in regional land types, decreases in the diversity of animals and plants, and changes in surface environmental temperature. Due to the rapid development of information technology in the new era, it has also promoted the rapid development of the Internet. In the process of modern network development, new media technology as a high-tech information carrier has been widely popularized. Weibo is the leader in new information dissemination, and its user base is very large. Companies can use the Weibo platform to promote their products and services and to spread corporate brands, realizing the convenience of dialogue between companies and users. Weibo, with its own characteristics, provides technical support for corporate brand communication and has gradually become the first choice for many companies to promote. This article uses remote sensing images to conduct an in-depth study of coastal atmospheric climate, as well as an in-depth study of how to promote corporate brands through Weibo.