Italian Journal of Marketing | 2021

The next step in sustainable dining: the restaurant food waste map for the management of food waste

 
 
 
 

Abstract


In recent years, out-of-home food waste is growing exponentially and therefore represents an important focus of attention, albeit little research has been done on this instance. A few researchers have developed frameworks to better explain wasteful behaviors away from home, however a comprehensive interpretation of the phenomenon giving indications for maps/guidelines for the foodservice managers has not been carried out. In this paper, as a result of a thematic literature review, the Restaurant Food Waste Map (RFWM) was designed to describe the phases in which the food waste phenomenon occurs, and to identify mitigation activities of food waste generation processes. The proposed map is aimed to describe three phases in which the food waste phenomenon occurs: (1) kitchen food preparation, (2) food service, and (3) clients’ consumption. Moreover, the present map highlights the approaches that restaurants could take into consideration to better manage the food waste: (1) prevention, (2) reduction, and (3) reuse/redistribution of food waste. These approaches set out guidance on the preferred methods of dealing with food waste so as to minimize its impact on the environment and society. The present study provides literature knowledge about food waste management at the restaurant level, and highlights some practical implications. Further studies could explore and analyze out-of-home waste from both the client and business perspective according to the proposed RFWM, to target specific attitudes and behavioral changes, and to quantify the impacts of the suggested changes. Reducing food waste is a key sustainability challenge for the food service industry. Despite the significance of this issue, a comprehensive interpretation of the phenomenon giving indications for maps/guidelines for the foodservice managers has received limited attention in the literature. As a result of a thematic literature review, the RFWM was designed to describe the phases in which the food waste phenomenon occurs, and to identify mitigation activities of food waste generation processes with practice-driven initiatives an organized map has been developed. The proposed map is aimed to describe three phases in which the food waste phenomenon occurs: (1) kitchen food preparation, (2) food service, and (3) clients’ consumption. Moreover, the present map highlights the approaches that restaurants could take into consideration to reduce food waste: (1) prevention, (2) reduction, and (3) reuse/redistribution of food waste. The present study provides literature knowledge about food waste management at the restaurant level, and highlights some practical implications. Further studies could explore and analyze out-of-home waste from both the client and business perspective according to the proposed RFWM, to target specific attitudes and behavioral changes, and to quantify the impacts of the suggested changes. The concepts discussed here could help practitioners to become more aware of the factors that drive the adoption of food waste management practices.

Volume None
Pages 1 - 19
DOI 10.1007/s43039-021-00032-x
Language English
Journal Italian Journal of Marketing

Full Text