Can cultural values eliminate ostracism distress?

Abstract

Abstract Ostracism has negative psychological and behavioral outcomes, thus making it crucial to better understand how these effects can be mitigated. Two experiments tested whether cultural values can moderate immediate as well as delayed reactions to ostracism in two populations with very different values concerning interactions with the opposite sex. The Ultra-Orthodox population in Israel constitutes a specific subculture whose values differ considerably from those of secular Jews in Israel. In particular, Ultra-Orthodox Jews adhere to strict separation between genders, which is enforced by Ultra-Orthodox men. It was hypothesized that being ostracized by the opposite gender on a computer game would be less distressing in particular for Ultra-Orthodox men than for secular men and women who cultural values have no such prohibition. In both experiments, Jewish secular and Ultra-Orthodox men and women played Cyberball, a virtual ball-toss game against two ostensible players (half same gender, half opposite, but all with their in-groups). The findings showed that whereas secular men and women were more distressed when ostracized by a member of the opposite sex, Ultra-Orthodox males reported lower distress on both the needs satisfaction and mood measures after they were ostracized by ostensible Ultra-Orthodox female players than when receiving fewer ball tosses from ostensible Ultra-Orthodox male players. It is argued that when cultural values provide a rationale for ostracism, this can eliminate ostracism distress. The discussion centers on ways cultural and other embedded values can mitigate the negative outcomes of ostracism.