Partisanship in the #MeToo Era

Abstract

Partisanship structures mass politics by shaping the votes, policy views, and political perceptions of ordinary people. Even so, substantial shifts in partisanship can occur when elites signal clear differences on a political issue and attentive citizens update their views of party reputations. Mismatched partisans who strongly care about the issue respond by changing parties in a process of “issue evolution” when writ large. Others simply update their views to match their party in a “conflict extension” process. We build on these models by integrating the largely separate research strands of party issue ownership. Using sexual misconduct as a critical case study, we argue that partisan change can occur rapidly when party elites move strategically to take ownership of an issue, thereby clarifying differences between the parties. Using a quasi-experiment, a survey experiment, and data from dozens of national surveys, we find recent, rapid shifts in party reputations on #MeToo, views of the issue, party votes, and broader party support.