Practice and Exploration in Promoting the Economic Benefits of Qingzhiwu B&B in Hangzhou on the Basis of Data Analysis

Abstract

With the improvement of people’s living standards and quickened pace of life, they tend to enjoy the rural style tourism. Rural tourism is growing fast in the new era. The building of beautiful countryside has already become a major driving force in boosting rural tourism. Located in the northen part of the scenic spot of the West Lake, Qingzhiwu was built in the Jin Dynasty. As one of the first demonstration villages for leisure tourism in Zhejiang Province, the emerging B&B industry has brought considerable profits to Qingzhiwu.