Positive exposure to Muslims and perceptions of a disdainful public: A model of mediated social dissent

Abstract

ABSTRACT Muslims are routinely and distortedly associated with danger and terrorist activity in the media. Such depictions have clear implications for the social behaviors oriented toward this social group, however, explicitly interpersonal media effects of this nature are in need of enhanced examination. In this study, we assess the potential for positive depictions of Muslims to enhance the interpersonal interaction inclinations of consumers, using psychological theory to explore underlying mechanisms (i.e., narrative transportation, perceptions of social stigma, and prejudicial attitudes). Experimental evidence provides general support for our proposed theoretical model. Moreover, findings reveal a process of mediated social dissent wherein consumers’ perceptions of negative societal evaluations about Muslims facilitated more positive personal evaluations. Implications of these findings are discussed.