Visual Anthropology | 2019

Sara Jahan Hamara: Indian Films and Their Portrayal of Foreign Destinations

 

Abstract


This article explores the connection of Hindi and Tamil films with outbound tourism from India. Some of the older Hindi and Tamil films portrayed foreign locations and their cultures in quite critical ways. Often protagonists in earlier films would go for a short trip abroad for immediate career-related needs and then return faithfully to their motherland. However, after the 1990s, Indians emerged as a confident globe-trotting people covering the entire planet for their career as well as tourism needs. This changing national trend accordingly found a voice in contemporary films too. Additionally, Indian films are increasingly sought after by dozens of countries from many parts of the world, not just by their respective consumers but also by their respective tourism boards and other agencies, so as to promote inbound tourism by Indians to those countries. Finally, this article concludes with the postmodern analysis of some of the contemporary Hindi films in the 21st century that are transcending spatial and other kinds of barriers in a truly globalized world.

Volume 32
Pages 343 - 352
DOI 10.1080/08949468.2019.1637686
Language English
Journal Visual Anthropology

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