‘Being’, ‘Becoming’ and ‘Challenging’ European: Subject Positions in the European Heritage Label

Abstract

Abstract This article scrutinises the subject positions of ‘being’, ‘becoming’ and ‘challenging’ European in the context of the European Heritage Label (EHL), a flagship cultural heritage action of the European Union. While the positions are widely used in academia to analyse the relationship between the Central and East European (CEE) countries and the EU/Europe, the setting of the current research shows how the power dynamics between CEE countries and the EU contribute to forming ‘European heritage’ and contribute to the EHL as EU-level authorised heritage discourse in the making. Simultaneously, the transformative potential of heritage makes these subject positions visible and opens them up for changes.