Research on the Path of Improving the Service Quality of Rural E-commerce Logistics in Jilin Province Based on Computer

Abstract

With the gradual saturation of the urban e-commerce market and the continuous advancement of national urbanization, it has become an inevitable trend to expand e-commerce to rural areas, and it is also an important policy and way to promote rural development and agricultural supply-side structural reform in the context of new rural areas. Compared with urban e-commerce logistics, the development of rural e-commerce logistics in some parts of China, especially in the central and western regions, generally lags behind, mainly manifested in the lack of supply caused by the insufficient profitability of logistics enterprises. For rural e-commerce logistics, how to scientifically and rationally plan its distribution path to meet the reasonable demands of the government, enterprises and users is the main problem that needs to be faced at the present stage. We have carried on the detailed investigation and the analysis to the above question, and proposed the related improvement strategy.