Web-based E-Commerce Products Grouping

Abstract

E-Commerce is a group of technologies, applications, and businesses that connect companies or individuals as consumers to conduct electronic transactions, exchange of goods or information through the internet or television, www, or other computer networks. The rapid growth of E-Commerce is caused by the many conveniences for buyers and sellers. This can be seen by the increasing number of E-Commerce sites such as Bukalapak.com, Tokopedia.com, and so on. The buyers want to get products with the lowest prices, the best quality, and from trusted sellers. This encourages them to search for and compare the same products from one store to another, even between different sites. Variables that they compare vary. Some are based on price, number of reviews, and so on. But it is troublesome when they have to look for the same product from another site. This study used the product name as a reference in grouping the same product from 5 different sites. The algorithm used to group online shop products was Jaro-Winkler Distance. The study was to create a system that can group products from 5 different sites with the highest level of similarity product as the output. From the 20 times of the search tests, the accuracy of the online shop product grouping with Jaro-Winkler Distance was 81.27%.