Farmers Motivation to Raising Cow on Bali Cattle Breeding Business (Case Study at Pelaga Village, Petang District, Badung Regency)

Abstract

The aims of this study were to 1) analyze the motivation of farmers to raising cow on Bali cattle breeding business; 2) analyzing the influence of age, formal education, number of cattle ownership, knowledge, attitude, intensity of communication on the motivation of farmers to raising cow on Bali cattle breeding business. Structured questionnaires were used to obtain information from 20 respondents who are all members of Lila Mukti Livestock Farmers Group by census method. This study was conducted in May-June 2018 at Banjar Bukit Munduk Tiying, Pelaga Village, Petang District, Badung Regency, Bali Province. Data were analyzed descriptively and multiple linear regression analysis. The results showed: 1) The motivation of farmers to raising cow on Bali cattle breeding business is strong (score 80.80% from ideal maximum score 25); 2) The effect of the independent variable to dependent variable simultaneously is 92.5%. While the remaining 7.5% is explained by other variables not included in the model. As independent variable age, number of cattle ownership, knowledge, attitude, and intensity of communication proved to have a positive and significant effect on the motivation of farmers to raising cow on Bali cattle breeding business, whereas formal education had negative and no significant effect.