Locality Development Model: Analysis on Community Strength in Planning Business Capacity Development in Panyabrangan Village Based on Local Potentials Historical Buildings of Bendungan Lama Pamarayan

Abstract

Transformation in the community will take place optimally if all elements of the local community participate actively. In the era of decentralized development starting from the village, welfare of the community can be achieved from the independence of the village by optimizing the utilization of its local potential. The objectives of this paper are 1) identifying the socio-cultural and economic potential of the community as a local power; 2) identifying the local potential of the historic building of Bendungan Lama Pamarayan as an icon and image of the village; and 3) analyzing business capacity development planning in Panyabrangan Village based on the local potential of the historic building of Bendungan Lama Pamarayan. The subjects of this activity are local communities consisting of business unit groups, youth groups, and managers of Bendungan Lama Pamarayan. Data were obtained by interviews, questionnaires, and performance. The analysis was generated through a descriptive analytical approach. It is expected that the development of business capacity based on the historic building of Bendungan Lama Pamarayan to be able to optimally increase creativity and productivity. Every business carried out will have a competitive advantage maximizing the local potential of Bendungan Lama Pamarayan as its business icon. Based on the research results, it is known that local communities have socio-cultural and economic potential which are managed independently by the community. Socio-cultural potential can be seen from the existence of agents, both individuals and groups, who actively carry out socio-cultural activities to develop the local potential of their villages, such as actively introducing tourism and cultural potential through social media, as well as preserving historical buildings in their villages. Economic potential can be seen from the many types of businesses established by local communities, although their management has not been maximized due to various constraints. The existence of the historic building of Bendungan Lama Pamarayan is also interpreted as a local potential that can be developed as an icon and image of the village to prepare the area as a tourist spot. Various local potentials possessed by the people of Panyabrangan Village have not been maximally developed because some of them are constrained in the capacity to develop a competitive business. Therefore, community development efforts in the form of a locality development model with the working method of doing with community are needed.