The role of geographical indications in the formation of the export potential of the Krasnoyarsk Territory

Abstract

The article highlights aspects of the formation of regional brands. It is shown that the process of their formation can be considered from the standpoint of marketing, as an element of the export potential of the region, using standardization mechanisms, and also as an object of intellectual property that requires protection and protection. The main focus is on the role of “geographical indication”. Such functions as the duty to serve as a means of individualization of a regional product and a means of protection against illegal use of a regional brand are considered. The state and prospects of using the means of individualization of regional goods in the formation of the export potential of the region are characterized by the example of the Krasnoyarsk Territory. According to the authors, in the Krasnoyarsk Territory, there is a need for the formation of a governing body, whose function would include coordinating the efforts of manufacturers, structures in the field of standardization, the sphere of trade, a chamber of commerce and industry on the legal registration of regional products using geographical indications as a means of individualization.