International Marketing Review | 2021

International entrepreneurship from emerging to developed markets: an institutional perspective

 
 
 

Abstract


PurposeThe authors explore how home and host market institutions impact emerging market (EM) international entrepreneurship (IE) into developed markets.Design/methodology/approachBased on four case studies of Nigerian entrepreneurs expanding into the USA, this qualitative research adopts an institutional perspective to the study of EM IE.FindingsThe findings show home and host formal and informal institutions simultaneously enable and constrain the IE process. Weak home institutions shape the international opportunity recognition decision but seriously impede international opportunity development and exploitation activities in the developed market. EM entrepreneurs benefit from highly functioning regulation in the developed market whilst also experiencing discriminatory treatment from institutions. The findings of the study further show the positive and constraining effects of host institutions throughout the process.Originality/valueBased on the findings, the paper details future research ideas, managerial implications and recommendation for policymakers.

Volume None
Pages None
DOI 10.1108/IMR-02-2020-0028
Language English
Journal International Marketing Review

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