Fuzzy Logic Framework for Assesing and Choising of Etreprise Strategies

Abstract

The article proposes a framework for developing a Decision Support System (DSS) for evaluating and selecting alternative enterprise strategies based on expert assessments using fuzzy logic and a modification of the classical Quantitative Strategic Planning Matrix (QSPM). In addition to the traditional QSPM criteria, it is proposed to consider the potential ability to achieve specific strategic goals. The developed framework contains five blocks, each obtaining expert linguistic estimates in a particular term-set with their subsequent transformation into fuzzy numbers with triangular membership functions. The aggregating fuzzy forecast is carried out using fuzzy knowledge bases and logical rules based on the Mamdani Fuzzy Inference System. The rating of strategic alternatives is carried out based on defuzzified values of the obtained integral fuzzy estimates. This framework is designed to facilitate identifying the list of the most attractive (priority) enterprise strategies and expands the capabilities of traditional methods of strategic assessment.