Analyzing the Extremist Reviewer Groups on Online Products

Abstract

In today s e-commerce, online reviews play a critical part in decision-making. Customers, who make up a large portion of the population, read evaluations of items or businesses before deciding what to buy or where to get it from. Because there is a monetary reward in publishing false/fraudulent evaluations, there has been significant growth in misleading opinion spam on online review platforms. A fake review, often known as a fraudulent review or opinion spam, is a false review. Positive ratings of a specific object may attract more consumers and improve sales, while unfavourable evaluations may result in lower demand and sales. These fake/fraudulent reviews are produced with the intent of deceiving potential consumers to promote/hype or discredit their businesses. Our research aims to determine if a review is genuine or not.