Next-Generation Video Network Design Tenets: Building a Better Video Delivery Service

Abstract

Traditional video delivery platforms are optimized to broadcast scheduled programs. However, the viewing habits of TV consumers are changing. People of various ages, genders, and cultures with different interests, desires, and schedules are increasingly demanding personalized service. Such demands cannot be met in an effective, timely, and cost-efficient manner using traditional video delivery platforms. An entirely new approach is needed, one that enables reuse of infrastructure, is based on open interfaces, and uses the cloud to deliver scalable, virtualized, distributed, federated services. This article explores the drivers behind deploying such platforms and identifies five design tenets that TV network operators follow when building such next-generation video delivery platforms.