Understanding People’s Attitude and Concerns towards Adopting IoT Devices

Abstract

The proliferation of the Internet of Things (IoT) has started transforming our lifestyle through automation of home appliances. However, there are users who are hesitant to adopt IoT devices due to various privacy and security concerns. In this paper, we elicit peoples’ attitude and concerns towards adopting IoT devices. We conduct an online survey and collect responses from 232 participants from three different geographic regions (United States, Europe, and India); the participants consist of both adopters and non-adopters of IoT devices. Through data analysis, we determine that there are both similarities and differences in perceptions and concerns between adopters and non-adopters. For example, even though IoT and non-IoT users share similar security and privacy concerns, IoT users are more comfortable using IoT devices in private settings compared to non-IoT users. Furthermore, when comparing users’ attitude and concerns across different geographic regions, we found similarities between participants from the US and Europe, yet participants from India showcased contrasting behavior. For instance, we found that participants from India were more trusting in their government to properly protect consumer data and were more comfortable using IoT devices in a variety of public settings, compared to participants from the US and Europe. Based on our findings, we provide recommendations to reduce users’ concerns in adopting IoT devices, and thereby enhance user trust towards adopting IoT devices.