Causes and Analysis of the High Turnover Rate of Counselors in Private Higher Vocational and Technical Colleges in China

Abstract

Counselors in China Higher Vocational and Technical College are mainly responsible for educating and guiding students behavior and moral standards, correcting some students behavior and strengthening students legal consciousness. Counselors are good teachers and helpful friends of students quality education. The characteristics of counselors as important educators cannot be ignored. But in reality, the assessment, evaluation, promotion, salary adjustment and other aspects of higher vocational colleges still favor front-line teachers and researchers, while the counselors are ignored. This practice has damaged the professional confidence and enthusiasm of counselors, which is an important reason for the high dimission rate of counselors, which has aroused the attention of many educators. In this context, as early as 1999, there appeared a lot of academic papers on the analysis and research of the high dimission rate of counselors in private vocational colleges. The high turnover rate of counselors in private higher vocational and technical colleges in China has seriously affected the teaching quality of the schools, as well as the students behavior and moral norms during the school period. The purpose of writing this article is to study how to solve the problem of high dimission rate of counselors in private vocational colleges through detailed data and systematic demonstration. At the same time, it is scientifically demonstrated that as the director of students quality-oriented education, the counselor has the characteristics of the implementer of education. Using the method of big data analysis, we come to the conclusion that counselors are important implementers of students quality-oriented education,and counselors also play an important role in cultivating students good moral quality. This point of view is affirmed in the article, the counselor s position is irreplaceable.