Music on-demand: A commentary on the changing relationship between music taste, consumption and class in the streaming age

Abstract

From providing on-demand access to vast catalogues of recorded music at little or no cost to the use of Big Data to personalise the experience of consuming music, music streaming platforms, such as Spotify and Apple Music, have the potential to disrupt the part that music taste plays in the performance of class identities and the reproduction of class privilege in ways not previously encountered. The influential sociologist, Pierre Bourdieu, demonstrated that cultural taste – what and how people consume cultural goods, such as music, food and fashion – is shaped by class background and in doing so serves to mark and reproduce class differences in everyday life. In this commentary, I consider how sociologists might address the important but challenging question of if and how are music streaming platforms shaping the part that music taste plays in the performance of class identities and the cultural reproduction of class privilege. I discuss some ways in which music streaming platforms may be shaping how class identities are performed through how people consume music, drawing attention to consumption practices that have the potential to both involve and resist the use of music streaming platforms in the pursuit of social distinction.