Instrument development for measuring the acceptance of UC & C: A content validity study

Abstract

Studies on the acceptance of Unified Communications and Collaboration (UC&C) tools such as instant messaging and video conferencing have been around for some time. Adoption and acceptance of UC&C tools and services has boosted productivity and improved communications by integrating voice, video and data into one platform. UC&C also allows collaboration by enabling users to interact with each other in different media. However, their acceptance rate by individual in developing nations has been low. It is hypothesized that the factors that contribute to acceptance are developed based on two underlying theories. The first is that of diffusion of innovation and the other is that of service dominant logic. Items is constructed based on eight constructs which are relative advantage, compatibility, ease of use, trialability, observability, improved service, value co-creation capacity, and coordination efficiency. In order to validate the items, content validity ratios are calculated on a set of questionnaire. The ratios will determine which items should be included or removed from the questionnaire. The paper concludes with a discussion on the implications of the findings from the experts’ evaluation and also from the content validity ratios. The new items are used in designing the survey instrument to measure the acceptance of UC&C.