Аналіз ринку батончиків зернових м. Одеса

Abstract

Nowadays there are a lot of new trends in nutrition culture and the there is a problem of lack of such biologically active substances as edible fibers, vitamins and minerals. And all this can prompt food manufacturers to the new enriched products development, production and market introduction. Mostly, as a natural ingredient for product enrichment manufacturers use products of vegetables, fruits and berries processing. One of such products are cereal bars. Cereal bars are a new generation of food products, a source of nutritious fibers, vitamins and minerals, and a convenient, ready-made product with perfect composition.These products serve as a good and useful breakfast or «snack» and have high energy value, have a positive effect on the human body, which can remove «craving for sweet.»In addition, cereal bars can normalize intestine peristalsis, activate entire gastrointestinal tract, can help to update metabolic processes in the body, have a positive effect on fission processing, which not only affects the body, but also reduces blood cholesterol level, increasing the duration and quality of human life. The trade network assortment of grain bars in Odessa is studied. The assortment list is presented in the form of a table indicating the name, cost and manufacturer of cereal bars for each trade network separately for the purpose of comprehensive analysis of all characteristics. The data concerning the growth of this market, due to expanding the range of domestic production bars\xa0it explored in this article. The price policy of cereal bars producers is analyzed. The nutritional and energy values of cereal bars are studied, as well as the ratio of domestic and imported production in the modern market of Ukraine (based on an analysis of the range of several retail chains). The obtained results confirm prospect of development and introduction on the market of new cereals bars kinds enriched with additives of plant origin (root crops of celery and carrots, spices). The production of such products will allow them to be used for the correction of both normal (daily) diets of the population and the diets of people with special nutritional needs.