A Study On Consumer Buying Behavior Towards Hand Sanitizers In This Present Pandemic Situation With Special Reference To Coimbatore City

Abstract

This report highlights the consumer buying behavior towards Hand Sanitizers in this present pandemic situation with special reference to Coimbatore City. For this study, the population in Coimbatore was taken and data was collected using unstructured questionnaire from the 67 sample respondents. As we all know the outbreak of this pandemic is so disruptive which is evidential with increasing death rates. We can also see that government is continuously insisting on social distancing, wearing face masks and the hand sanitizers. The use of hand sanitizers has risen as a result of the pandemic. Hand sanitizer that contains minimum of 60% alcohol is one among the foremost important steps to avoid getting infected by the germs. Hand sanitizer’s help in reducing the effect of corona virus and kills it. India is dealing with a major outbreak of coronavirus, and the situation is deteriorating due to the second version of Covid 19.